English language materials are bursting with good content and ideas for skills exploitation. To get the best out of them, you need to engage your students' interest. This isn't always easy, especially if they are at the end of a long, hard week or 'aren't in the mood'. At times like this, you need to challenge them, make them curious and/or encourage them to be imaginative. Sometimes you simply have to find out what they're good at or even give them responsibility for what happens in the class. Often, giving them a team-task can inspire renewed engagement with the lesson. In this talk, I will suggest ten ways that you can engage their interest and access their knowledge. It's all there, waiting to be exploited.